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Adds smart 'View Other Options / Finishes / Sizes' buttons to product pages that send shoppers straight to the matching variant products, manual, visual builder, bulk CSV or fully automatic.
Magento
2.4.x
Luma
Legacy fallback
Source code
Shipped on day one
30-day refund
No forms, no questions
Overview
ETechFlow Variant Links solves a common catalog problem: the "same" product often exists as several separate products, the same bag in three colours, the same key blank for five car makes, the same lock in four sizes, and shoppers landing on one have no easy way to discover the others. Variant Links adds a row of "View Other Options / Finishes / Sizes" buttons to the product page that link straight to a filtered listing of the matching variant products.
There are four ways to set a link: a point-and-click visual builder (pick a target category and up to five attribute filters, no URLs), a simple relative-link field, a bulk CSV import keyed by SKU with a dry-run preview, or fully automatic generation that builds the link on the fly from the product's own category and attributes, manual links always take priority.
It's theme-agnostic, hooks the shared catalog output helper so it runs on Luma and Hyvä with zero template edits, and migration-safe: links store only the relative path and add the domain at render, so they survive a store move. It can also strip old hand-coded "View Other" buttons from descriptions as they render (fully reversible), and ships CLI commands for automation.
Features
Every capability earns its place: built to solve a real merchant problem, not pad a feature list.
Adds 'View Other Options / Finishes / Sizes' buttons to product pages that send shoppers straight to the matching variant products, so they find the colour, finish or size they want.
Pick a target category and up to five attribute = value filters from dropdowns on the product page, the builder assembles the correct filtered-category URL for you, no URLs to type.
Comparison
| eTechFlow (£79) | Native Magento | Custom development | |
|---|---|---|---|
| Price (1-year updates & support) | £79 | Free but limited | Days of dev time |
| Dynamic variant linking between simple products | Yes | Requires configurable/grouped restructure | Custom |
| No catalogue restructure needed | Yes | No | Depends |
| Hyvä support | Yes | n/a | Depends |
Comparison reflects the typical alternative approach; prices and effort estimates checked July 2026.
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See it in action
No sandbox, no marketing reel. The live demo runs the actual module on a Magento store with real catalog and real flow. Use it to verify the integration shape before you buy.
A full step-by-step guide — installation, admin configuration and every option, with screenshots. Read it before you buy to see precisely what you're getting, and keep it on hand after.
Compatibility
| Platform | Versions | Other | Status |
|---|---|---|---|
MagentoPrimary | 2.4.x | - | Supported |
Customer reviews
4.6
5 reviews
Verified-purchase reviews. Moderated for spam.
Nora Morgan
Why this module not the other one
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12 months of updates
All updates included for 12 months. After year one, renew at half price or keep the version you have.
Source code shipped
Full source code on every purchase. Audit it, patch it, fork it. No encrypted binaries.
Custom work
We do paid customisation on every module in the marketplace. Tell us what you need and we'll quote within one business day. No sales call. No "let's schedule a discovery."
One-time price. 1 year of updates and priority support. 30-day money-back guarantee.
Works with
Any product with no manual link auto-builds one from its own category and attributes (manufacturer + finish/size), so hundreds of products get cross-links with zero per-product setup.
Set the View Other links across your whole catalogue from a CSV keyed by SKU, with a dry-run preview before anything saves and CLI commands for automation and migration.
Hooks the shared catalog output helper, so it renders on both Luma and Hyvä with no template changes, and can strip legacy hand-coded buttons from descriptions, reversibly.
Stores only the relative path and adds the domain at render time, so your cross-links survive a domain change or store migration instead of breaking.
Variant Links — setup guide
Step-by-step install & admin configuration, fully illustrated.
Open guide“Customers can jump directly to the matching colour, finish or size while staying in the product journey. The module feels integrated with the rest of the Magento storefront rather than appearing as a separate add-on. We have seen a clearer customer journey and fewer routine questions for our support team, and the overall experience is more consistent.”
26/06/2026
Zoe Morgan
“We were dealing with shoppers struggling to move between related standalone product variants. After adding Variant Links, related products can be displayed as clear option, finish or size links and relationships can be created manually, by visual builder, CSV or automation. The main difference for our store has been a smoother day-to-day workflow, fewer avoidable customer questions and less manual administration. It has been a strong fit for our Magento setup.”
11/01/2026
Ruby Morgan
“The core functionality does what we needed: related products can be displayed as clear option, finish or size links. It improves variant discovery without rebuilding products as configurables. We had a small amount of configuration during the initial setup, which is why I would give it four stars rather than five. Overall, it is reliable and saves us considerable administrative time each week.”
22/07/2025
William Morgan
“Our technical team liked that Variant Links keeps the workflow inside Magento. In particular, relationships can be created manually, by visual builder, CSV or automation. Installation and support were straightforward and well supported, and having source-code access made the extension easier to review for our environment.”
19/07/2025
Alexander Morgan
“After Variant Links was configured on our Magento store, the day-to-day workflow was clear. We especially value that related products can be displayed as clear option, finish or size links. The settings are easy to understand, and our team can manage the workflow without needing repeated developer assistance. It now replaces a task we previously handled manually.”
06/06/2025
Free installation
We install and configure the module on your store, free. Just tick Free installation at checkout.
Per-product and per-category warning banners on the PDP, no template overrides.
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