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Frequently asked

Questions we get from people about to book.

Will the images look like our brand?

Yes, if your existing brand assets are visually consistent. We train on your existing visual brand and lock the model to that style. Brands with inconsistent existing assets get a style-clarification round before training.

Can it replace product photography?

For lifestyle and marketing assets, often yes. For product detail shots (where customers need to see fine detail before buying) real photography is usually still the right answer. Discovery clarifies the boundary for your category.

What about copyright?

Generated images are owned by you. We use models trained on permissively licensed datasets or your own training data. We never train on customer or competitor imagery without explicit permission.

Can we generate images of recognisable people?

Not without licensing or model release work. We surface the limitation in discovery. For brands needing on-model imagery, we recommend a hybrid approach (real model photography + AI background variation).

Can the model evolve over time?

Yes. Quarterly retraining keeps the brand model aligned with new visual directions. Retraining is faster than the initial setup and can move to a maintenance retainer.