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Frequently asked

Questions we get from people about to book.

Do you replace our existing marketing stack?

No, we augment it. The automation engine sits alongside Klaviyo, Mailchimp, or your existing ESP. We add AI-driven content variations and behavioural triggers without ripping out tooling that works.

What channels are most effective?

Varies by region and category. Email remains the highest-ROI channel for most stores. WhatsApp is the fastest-growing in markets where it has high penetration. SMS works well for transactional and high-urgency campaigns. Push is best for mobile-app-led brands.

How do you handle consent?

We only message customers who consented at signup or checkout. Per-channel consent: customers can be email-opt-in and SMS-opt-out, for example. Compliance documentation goes to your DPO.

What ROI should I expect?

Marketing automation typically returns 5 to 25x on campaign spend depending on segment quality and channel mix. Realistic target depends on your starting baseline; we share an honest number after discovery.

Will the AI write the actual messages?

AI drafts variations against brand voice templates. Your marketing team reviews and approves before any sequence goes live. We do not send AI-generated content without human approval.