التخصيص بالذكاء الاصطناعي

Frequently asked

Questions we get from people about to book.

Will customers feel surveilled?

We design for the opposite. Personalisation is grounded in the customers own behaviour on your store, not third-party tracking. We avoid the dark patterns (fake urgency, manipulative copy) that make personalisation feel intrusive.

What lift should I expect?

Personalisation lift varies wildly by category, traffic profile and current state. Most stores see 5 to 15 percent revenue lift on recommended-product placements alone; homepage personalisation typically adds another 3 to 8 percent. Honest target after discovery.

How do you measure lift?

Control cohort. A randomly assigned slice of traffic gets the non-personalised baseline; the rest gets personalised. Both populations are statistically identical so the conversion delta is real, not coincidence.

What about GDPR and consent?

Customers who opt out of personalisation cookies get a non-personalised experience. We store no personally identifying data in the personalisation models. Documentation goes to your DPO.

Can the merchandising team override?

Yes. Curated placements, pinned products, banned recommendations all manageable from the merchandising console. The model is a starting point; humans have the final say.