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Frequently asked

Questions we get from people about to book.

Why a custom theme over Dawn?

Dawn is excellent for stores that fit its design vocabulary. Custom themes are worth the cost when your brand needs visual or interaction patterns Dawn cannot accommodate without heavy override work. We always recommend Dawn first.

Online Store 2.0?

Yes, exclusively. OS 2.0 unlocks JSON template editing, section blocks, and metafield-driven content. Legacy theme architecture is deprecated and we do not build new themes against it.

Can content editors customise the theme?

Yes. Every section ships with editable settings via the theme editor. Documentation covers the available customisations so editors operate the theme without engineering.

Will you migrate from our existing theme?

Yes, with an audit first. We need to map every customisation in the existing theme and confirm scope. Migrations from heavily customised legacy themes get a longer fixed quote.

What about checkout?

Shopifys checkout is owned by Shopify and only Plus customers can customise it. Checkout extensions are a separate engagement for Plus customers; we scope them during discovery if applicable.